October 14, Montpelier — Vermont’s statewide land conversation organization is proud to announce that Abby White has joined the Vermont Land Trust as its new Vice President for Strategic Communications, bringing 20 years of communications experience across mission-driven non-profits and businesses. White is responsible for broadening the reach of VLT and transforming the way it connects with its many stakeholders, including members, donors, landowners, and partners. She serves on the VLT Leadership Team, under the direction of President and CEO, Nick Richardson. She also works with and leads a department of development, communications, and member-outreach experts.
She joins VLT from VEIC, where she served as the Director of Marketing, Communications and Public Affairs for Efficiency Vermont. It was there that White strengthened the impact and influence of Efficiency Vermont, growing the customer base and advancing key pieces of energy efficiency legislation.
“At the Vermont Land Trust we have a vision for change in which Vermont’s working and conserved lands serve as a source of economic and community vitality,” said Richardson. “This is a transformational moment for VLT, and so we needed a transformational communications leader. We found that person in Abby—someone who could take our mission and our message to all Vermonters.”
White will be leading the development and implementation a new communications strategy over the next 12-18 months, in addition to advancing the organization-wide strategic plan.
“The mission and the team are what brought me to the Land Trust,” said White. “We are at a unique moment in our state’s history, when we must urgently act to protect what we love about Vermont—not just our farms and forests, but our towns and cities, our entrepreneurial spirit, and our connections to one another. I couldn’t be happier to join an organization that sits at the intersection of so many important issues, as a vital partner in shaping our state’s future.”
White holds an MBA from the University of New Hampshire and a Bachelor’s degree from Brown University. She lives in Montpelier with her husband, two sons, and a new puppy.